resume

published writing

Teen Vogue, Made Man, The Frisky, WIRED Insider, Babble, The Knot, Wedding Channel, You Beauty, Your Tango, Michigan Ave Mag, Seventeen, Gossip Girl, Catster, Dogster, Country Home, Figure, Parents, Meredith Corporation Special Interest Publications

experience

FREELANCE, January 2009-Present
Writer, Editor, Digital Strategist: Produce web content and articles for a variety of digital publishers, including MadeMan.com, TheFrisky.com, GossipGirl.com and others; work with editors to conceptualize and create engaging content fit for the sites’ target audiences; share content across multiple social media channels; exceed traffic benchmarks regularly; copy-edit web content; consult on user experience, digital content and site concepts

DEFY/BREAK MEDIA, New York, NY/Chicago, IL September 2011-October 2014
Native Ads Lead/Account Manager: Break Media & Alloy Digital merged to form Defy Media in October 2013. Worked with editorial teams to brainstorm, write, edit & produce branded content; liaised with brand representatives, agencies and internal teams to coordinate, manage and execute digital campaigns, including custom, off-line and social components; worked closely with sales, marketing and creative teams to respond to brand RFPs and build custom media proposals; managed client inquiries and requests throughout pre- and post-sale processes; negotiated pricing internally and externally

UNIVERSAL MCCANN, New York, NY November 2010-September 2011
Digital Media Planner: Planned and executed digital media campaigns for clients within eight different verticals, from travel to entertainment and dining; advised on social media and other digital strategies to reach consumers; worked closely with numerous publishing partners to create high-impact and efficient campaigns; drew and reported campaign insights

BABBLE.COM, New York, NY March 2010-November 2010
Copy Editor and Writer: Top 50 Web site of 2010 (Time); brainstormed and wrote two digital photo galleries per week about celebrity parents and children; conceptualized, wrote and published daily blogs for “Famecrawler” celebrity section; monitored blog traffic and worked to increase using SEO via WordPress, and social media; interviewed celebrities for feature pieces; copy edited articles for all departments daily; identified user interface issues and offered solutions

HUSH HOMEWEAR LTD, London, UK September 2008-February 2009       
Assistant (e-commerce): Worked with publicists to coordinate press loans; operated company database; wrote and edited copy for Web site, newsletter, and catalogue; sold items over the phone and in person; lent input on design of future lines; maintained and organized showroom; provided customer service in all areas; updated and maintained mailing list

THE KNOT, INC., New York, NY June 2008-August 2008
Writer/Digital Intern: Wrote and published multiple blogs a day about wedding style trends and celebrity news; published blogs and promotions in Typepad and content management system; wrote Web features; assisted in re-launch of TheKnot.com; communicated with publicists on products and trends to be featured

FIGURE, Meredith Corporation, Des Moines, IA August 2007-May 2008
Writer: Researched and wrote at least five fashion, beauty, health, and lifestyle department pieces per issue for this custom brand publication; prepared content for Web site; collaborated with editorial and design teams to select apparel for fashion shoots; conceptualized and wrote much of “Go Figure” front-of-book department; researched up-to-date fashion trends; pitched content for future issues

SEVENTEEN.COM, Hearst Corporation, New York, NY June 2007-August 2007
Writer: Built single- and multiple-page Web articles in content management system; wrote fashion and relationship quizzes and weekly health, dating, and style newsletters; wrote more than 15 product reviews and event recaps; acted as liaison between publicists and readers; wrote copy about celebrity style; interviewed and profiled artists such as Paramore and Sean Kingston; conducted street interviews; organized, edited, and responded to reader mail

skills
  •   Comfortable working in content management systems and with html
  •   Experienced in SEO and social media
  •   Proficient in MSFT Office and Adobe Photoshop, InDesign, & Illustrator
  •   Familiar with AP Style
  •   Extensive travel experience
education

DRAKE UNIVERSITY, Des Moines, Iowa, 2004-2008

Bachelor of Arts in Journalism and Mass Communication
Magna Cum Laude, Member of the Honors Program

Major: Magazine Journalism

Back to Portfolio